From hip-hop to Supreme and Palace
New ‘drops’ by streetwear brands have teens queuing around the block in New York and London. It’s no wonder high fashion has it eyes on the ‘hypebeast’ scene.

To the casual observer, 9am on Friday 24 February was business as usual in London’s Soho. Commuters hurried on their way to work, shutters were raised on shops, rubbish trucks steamed along. But at 26 Brewer Street, a queue of teenagers was snaking around the block. What for? To get their hands on the latest designs by Palace, the streetwear label known for its triangle logo, skate videos and lol-worthy prints.

This is the “hypebeast” scene!

Read the full article from The Guardian HERE